This body of work explores motion as a tool for enhancing
Luxury Brands' presence across digital platforms.
Luxury Brands' presence across digital platforms.
These animations translate brand identity into movement, balancing refinement,
rhythm, and visual impact within short-form formats.
rhythm, and visual impact within short-form formats.
Role:
Art Direction
Concept Development
Animation
Editing
Art Direction
Concept Development
Animation
Editing
Brand Expression - Yasser younes
A Ramadan campaign centered on sacred words, expressed through Kufi calligraphy and transformed into gold. Motion is kept intentional and restrained, echoing the quiet elegance of the collection.
A Valentine’s campaign exploring love beyond occasion, expressed through delicate motion and restrained pacing, echoes the timeless nature of the collection.
Brand Expression - L'atelier nawbar
A spring-inspired piece for L’Atelier Nawbar, where subtle motion and lightness reflect the season’s sense of renewal through the collection.
Developed for L’Atelier Nawbar, this animation introduces
a dynamic interplay of color and motion, reflecting the
brand’s distinctive balance between joy, boldness,
and refined design.
a dynamic interplay of color and motion, reflecting the
brand’s distinctive balance between joy, boldness,
and refined design.
A retro-inspired concept for L’Atelier Nawbar, where
motion and interaction bring a playful dimension to
the collection while preserving clarity and refinement.
motion and interaction bring a playful dimension to
the collection while preserving clarity and refinement.
Created as part of a horoscope-themed social media
series for L’Atelier Nawbar, this piece presents the collection
through a playful yet refined narrative, balancing
engagement with a sense of luxury.
series for L’Atelier Nawbar, this piece presents the collection
through a playful yet refined narrative, balancing
engagement with a sense of luxury.
Motion becomes a key layer in how luxury brands communicate,
extending identity beyond static visuals into rhythm, timing, and atmosphere.
extending identity beyond static visuals into rhythm, timing, and atmosphere.
