jewelry CAMPAIGN

As Art Director and Project Manager for L'Atelier Nawbar's Psychedeliah campaign, I collaborated with a team of professionals, including a photographer, DOP, stylists, designers, and set designers. Together, we brought to life the brand's latest jewelry collection, inspired by a whimsical, imaginary flower conceptualized by the brand's designer. In this immersive campaign, we crafted a psychedelic world as the backdrop, complemented by a custom campaign song. Through a series of captivating images and a compelling video, the model wandered through her dreams, adorned with jewelry. The campaign successfully merged fantasy with sophistication, showcasing the unique synergy between the jewelry pieces and the dreamlike environment we meticulously designed.

Photographer: Lara Zankoul (@larazankoul)
DOP: Rachid Asmar (@rachid_asmar)
Editing: Mohamad Yassine (@moeyassine)
Set Design: Pamela Khadra (@pamela_khadra)
Styling: Jony Matta (@jonymatta) Aysha Mattar (@ayshamattar_stylist)
Makeup: Sharbel Hasbany (@sharbelhasbany)
Hair: Michel Nader (@michelnader2)
Vocals: Nour Saad (@nours_)
Music: Mel7em (@mel7em_official)

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