Psychedeliah
Campaign & Art Direction for L’Atelier Nawbar
Campaign & Art Direction for L’Atelier Nawbar
An immersive campaign translating a dreamlike, nature-inspired collection into a visual world of form, texture, and atmosphere.
Psychedeliah is a campaign developed for L’Atelier Nawbar, inspired by a collection that originated from a vivid dream, a make-believe flower brought to life through design.
The project explores the intersection of nature, surrealism, and high fashion, blending references from bygone eras with a contemporary visual language.
The objective was to translate this vision into a cohesive campaign, where set design, styling, photography, and motion come together to create an immersive and otherworldly experience.
Role:
Art Direction
Creative Direction
Visual Concept
Production Collaboration
Art Direction
Creative Direction
Visual Concept
Production Collaboration
The collection is rooted in the idea of an imagined flower, something that exists between reality and dream.
This concept guided the entire visual direction, shaping an environment where organic forms, scale, and texture create a surreal yet refined atmosphere. The pieces are not simply presented, but placed within a world that reflects their origin.
The campaign was built through close collaboration with set designers, photographers, videographers, and the L’Atelier Nawbar design team.
A key focus was to construct a physical environment that feels immersive and tactile, where oversized floral elements, layered textures, and controlled lighting frame the jewelry as central elements within the space.
The model becomes part of this world, moving through it rather than simply showcasing the pieces.
Psychedeliah reflects an approach to campaign building where concept drives every layer of execution, from environment to image.
By translating an abstract idea into a tangible visual world, the project positions the collection not only as an object of design, but as part of a larger narrative experience.
Credits:
Photographer: Lara Zankoul (@larazankoul)
DOP: Rachid Asmar (@rachid_asmar)
Editing: Mohamad Yassine (@moeyassine)
Set Design: Pamela Khadra (@pamela_khadra)
Styling: Jony Matta (@jonymatta) Aysha Mattar (@ayshamattar_stylist)
Makeup: Sharbel Hasbany (@sharbelhasbany)
Hair: Michel Nader (@michelnader2)
Vocals: Nour Saad (@nours_)
Music: Mel7em (@mel7em_official)
Photographer: Lara Zankoul (@larazankoul)
DOP: Rachid Asmar (@rachid_asmar)
Editing: Mohamad Yassine (@moeyassine)
Set Design: Pamela Khadra (@pamela_khadra)
Styling: Jony Matta (@jonymatta) Aysha Mattar (@ayshamattar_stylist)
Makeup: Sharbel Hasbany (@sharbelhasbany)
Hair: Michel Nader (@michelnader2)
Vocals: Nour Saad (@nours_)
Music: Mel7em (@mel7em_official)
