Photographer : Lara Zankoul (@larazankoul)
Videographer: Tarek keblaoui (@tariq.keblaoui)
Dancers :caracalla dance school
jewelry CAMPAIGN
As the Art Director and Project Manager for L'Atelier Nawbar's Atoms collection campaign, I collaborated closely with a professional photographer and videographer. Our vision came to life with the dynamic contribution of Caracalla professional dancers, embodying the concept of different atoms and molecules converging to form each jewelry piece. Every color symbolized a distinct atom with unique characteristics, seamlessly portrayed through the dancers' movements. Through meticulous coordination, we brought vitality to the collection, capturing the essence of scientific elegance in both stills and video, creating a visually compelling narrative for L'Atelier Nawbar's innovative Atoms collection.
